Painter · Novelist · Creative Director
Creative Director · Writer
40 Years of Experience
Branding, Marketing & Fundraising
LinkedIn: Richard DeVeau
I've spent four decades writing and directing creative for iconic brands, such as Clorox, Red Lobster, Marriott Hotels, Ducati Motorcycles and others. And for more than 100 causes that save lives and change the world—from the American Red Cross to the Wounded Warrior Project.
But most notably, I’ve helped the ad agencies I’ve worked for land these clients.
I live for the creative pitch. New business is my passionate penchant, my métier, my North Star. RFPs are my DNA.
So, take a look at some of my work and then let’s talk about how I can help with your next new business pitch.
FEATURED
Agency Rebranding & Repositioning Website
I developed this website concept to differentiate the agency from its many competitors. Drawing on the agency’s name and using it to craft multiple iterations of its services creates powerful, stand-alone branding and positioning statements and a distinct agency voice.
Using AI to Bring Concepts to Life
Let’s get George Washington to ask for support for his Mount Vernon estate. Let’s bring the battles that wounded our vets to our donor’s screens and ask for their support. Let’s…
Fill in the concept blank.
Not only can I help you imagine it, my experience with AI tools can help bring it to life.
Pastafazoom!
The agency that I worked for at the time had a portion of Ducati Motorcycle’s business. But we wanted the whole account and created a pitch to get it. The strategy and creative I developed for this branding and positioning campaign was to draw on the company’s rich Italian heritage and lean into its well-established reputation for speed.
Nonprofit Branding
In today’s highly challenging fundraising environment, nonprofits are spending more on ads for fundraising. And more budgets are being allocated for branding, awareness building and lead generation.
This is the world I come from.
And it’s why I can help bring your organization’s brand personality to life.
Powerful Messaging
When an ad’s copy and visual compliment each other, the persuasive power is undeniable.
Eyes and hearts become ignited. Minds engaged.
Perception meets passion.
Contacts become connections.
And emotional reactions impact bottom-line results.
Compelling Campaigns
A single ad can move hearts and minds. But a persuasive campaign can also move the needle.
Telling complimentary iterations of your story with consistent content and messaging ensures that you are being heard.
Doing this repeatedly over time not only creates an identifiable brand, it also means that you are being seen.
Being seen and heard in an increasingly overcrowded and noisy din is branding’s holy grail.
And I know where to find it.
Let’s Connect
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